Innovid, the leading omnichannel advertising platform, today announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers adopt the next generation of agentic AI workflows.

Across early enterprise testing, Innovid has used the integration to summarize campaign health, identify performance trends, surface optimization opportunities, and pinpoint creative assets needing attention—all through natural-language conversations. Meta ads MCP provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action. For clients, that means the gap between “something’s off” and “here’s what to do about it” gets significantly shorter.

The Innovid integration allows clients to access the latest AI capabilities available through platform APIs from a single connected conversational experience. Rather than forcing marketers to learn separate AI assistants and workflows for every platform, NIVO brings campaign intelligence into an experience that helps marketers analyze performance, surface opportunities, and take action.

What this means for Innovid clients:

  • Ask questions naturally: Campaign performance can be explored through conversation instead of navigating multiple reports and dashboards.

  • Spot opportunities earlier: Performance trends and creative fatigue can be identified sooner, helping marketers uncover optimization opportunities before performance suffers.

  • Move from insight to action: Recommendations are connected directly to advertising workflows, helping marketers act faster.

  • Work with confidence: Secure, authenticated access keeps AI grounded in trusted campaign data without compromising governance.

Innovid has worked closely with Meta’s product team throughout the Meta ads MCP beta program, providing feedback on workflow design, usability, and real-world advertising use cases. The collaboration helps validate how emerging open protocols like MCP can accelerate AI innovation while preserving the security, transparency, and governance enterprise advertisers require.

“The promise of agentic AI isn’t just generating recommendations, it’s also enabling meaningful action across advertising workflows,” said Grant Parker, President, Innovid. “Our early work with Meta ads MCP demonstrates how secure, authenticated access to advertising data allows AI agents to analyze performance, understand campaign context, surface opportunities, and help marketers move from insight to execution. As more platforms embrace open AI protocols, we’re excited to bring those innovations together through NIVO in ways that make marketers faster, smarter, and more connected.”

Innovid will continue expanding its AI integrations as advertising platforms evolve their MCP initiatives, bringing new capabilities into NIVO and helping marketers benefit from connected, interoperable AI workflows across the ecosystem.

About Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

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