AudienceView today announced an expanded partnership with StubHub and viagogo, introducing a new API integration that gives AudienceView Unlimited clients a direct path to distribute official ticket inventory through StubHub and viagogo’s global marketplace.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260826990513/en/

AudienceView, StubHub, and viagogo logos.

AudienceView, StubHub, and viagogo logos.

Building on an existing relationship, the expanded integration extends marketplace access to AudienceView Unlimited clients across arts and entertainment, sports, performing arts, higher education, and other live event organizations.

The integration gives organizations another way to increase the visibility of their events and reach audiences beyond their direct sales channels, while continuing to use AudienceView Unlimited as their primary ticketing system.

“We’ve been working with AudienceView for a while now and the results have been clear,” said Shaun Stewart, VP of Open Distribution at StubHub. “Expanding this integration to the full AudienceView Unlimited customer base means more venues, more events, and more fans getting access to tickets they might not have found otherwise. This is exactly the kind of partnership we want to keep building.”

Creating More Paths to Event Discovery

The path to purchase increasingly extends beyond an organization’s own website. Audiences discover events across search, social, marketplaces, and other digital channels before deciding what to attend and where to buy.

Through the expanded Open Distribution integration, AudienceView Unlimited clients can make selected official inventory available through StubHub and viagogo, creating another opportunity for audiences to discover and purchase tickets.

Clients continue to manage their events and ticketing operations through AudienceView Unlimited while maintaining control over their inventory, pricing, and customer strategy.

“Every venue has its own, unique audience strategy, and the most powerful thing we can do is give them more choice in how they reach ticket buyers. This integration gives our clients the flexibility to decide when and how to make official inventory available through StubHub and viagogo, while keeping AudienceView Unlimited at the center of their ticketing operations. It’s about expanding discovery without taking control out of the hands of the venue,” said Steve Baumgartner, CRO of AudienceView.

Expanding Reach While Keeping Control

The integration adds StubHub and viagogo as additional distribution channels rather than replacing an organization’s existing ticketing infrastructure.

Clients determine which inventory they want to make available, while ticket buyers can discover and purchase that inventory through StubHub and viagogo. Orders and ticket fulfillment connect back to AudienceView Unlimited through the integration.

By expanding where official inventory can be discovered, AudienceView is giving live event organizations another way to increase visibility, reach new audiences, and turn more demand into attendance.

The expanded Open Distribution integration is part of AudienceView’s continued focus on creating a more connected path from discovery to purchase, giving audiences more opportunities to find the experiences they love while helping organizations maintain control of their ticketing and audience strategy.

Learn more about AudienceView Unlimited and its growing ecosystem of integrations.

AudienceView is a unified event commerce platform that connects audiences, operations, and engagement across the live event journey. With more than 300 employees globally and over 3,000 organizations across the AudienceView family of companies processing over $3.3B+ in annual transaction volume, the AudienceView family serves performing arts organizations, athletics programs, higher education institutions, live music venues, fairs, festivals, rodeos, attractions, and destination venues with ticketing, payments, digital marketing, audience engagement, and event operations solutions. Learn more at audienceview.com.

StubHub is a leading global ticketing marketplace for live events. Through StubHub and its international brand viagogo, the company services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.

Media gallery

About The Author
Business Wire