PointAI Appoints Afshan Banu as Global Head of Fashion & Beauty to Drive Global AI Expansion

SINGAPORE, SINGAPORE, September 21, 2026 /EINPresswire.com/ — The fashion and e-commerce veteran brings three decades of experience building and scaling brands across Asia to accelerate adoption of PointAI’s Simulation AI among global fashion and beauty brands

PointAI Private Limited, a Simulation AI company whose patented, physics-based engine powers virtual try-on, 3D product visualisation, AI catalogue generation and intelligent shopping assistants for global commerce, today announced the appointment of Afshan Banu as Global Head of Fashion & Beauty. Afshan brings three decades of experience across fashion, retail, e-commerce and brand building, including senior leadership roles at some of the world’s leading sportswear, e-commerce and lingerie brands.

Based in Singapore, Afshan will lead PointAI’s global fashion and beauty strategy, brand and retailer partnerships, and category expertise across the company’s product portfolio. She will work closely with fashion and beauty brands, retailers and marketplaces to translate merchandising, fit and creative requirements into deployed Simulation AI capabilities.

Afshan has spent more than 30 years across fashion retail, e-commerce and digital commerce. As a senior e-commerce leader at a leading global sportswear company, she led digital initiatives across the brand’s website, mobile applications and marketplace partnerships, helping shape its regional e-commerce strategy across Southeast Asia and India.

At one of Southeast Asia’s largest e-commerce platforms, she served as Executive Vice President, leading the fashion vertical and building more than 250 partnerships with global brands. Earlier, as Assistant Vice President at a leading international lingerie and beauty brand, she was responsible for brand development and profitability across Asia and Australia, helping scale the business to more than 150 retail doors across over 10 countries. Her career has also included experience with several prominent global fashion and lifestyle brands.

Most recently, Afshan served as Chief Executive Officer, Fashion and Beauty at an AI-enabled brand distribution platform, before joining PointAI.
“I have spent thirty years building and scaling global brands across Asia, India and the GCC. I have operated on both sides of the table, across brands, retailers and platforms. Fashion is still one of the hardest categories to digitise because fit and drape are physical facts, not just images. The hardest problems faced by brands today are topline growth, profitability and experience. PointAI treats this as a simulation problem rather than a content problem, and that is the first genuinely different answer I have seen to solving all three. I am here to take it to the brands and retailers who need it most,” said Afshan Banu, Global Head of Fashion & Beauty, PointAI.

“Fashion is where our technology is tested hardest, and it is where we need someone who has sat on the brand side of the table. Afshan has led e-commerce operations for a leading global sportswear company across Southeast Asia and India and managed the fashion business at one of the region’s largest e-commerce platforms. She knows what business leaders will actually adopt versus what simply looks good in a demo. That judgement is what takes Simulation AI from a strong technology to a standard that fashion brands can build on,” said Nitin Vats, Founder and CEO, PointAI.

PointAI’s simulation engine produces deterministic, physics-accurate output in under two seconds and at a fraction of the GPU cost of generative AI approaches, creating the difference between a demonstration and a system that a marketplace can deploy across a million-product catalogue. The company holds over 70 granted patents globally across virtual try-on, generative cataloguing and spatial commerce, and works with several leading e-commerce platforms, marketplaces and retail brands.

Most AI shopping agents today can talk. PointAI’s can show real-time try-on with true fabric texture and drape, fit and size recommendations, AI-styled mix and match, catalogue generation and checkout, all through a single conversation. The same experience is also extending to the retail floor through in-store trial rooms, AI fashion advisors and interactive standees.

Afshan’s appointment comes as PointAI scales its Simulation AI platform across fashion, beauty, automotive and enterprise use cases, and as enterprises increasingly move from AI experiments to production deployments. The company is expanding its commercial team across India, Asia-Pacific and North America.

About PointAI

PointAI Private Limited is a Simulation AI company building the AI media and experience layer for global commerce. Founded by Nitin Vats, the company has developed a patented, physics-based simulation engine that powers virtual try-on, AI catalogue generation, 3D product visualisation, size and fit recommendations and AI shopping assistance for leading e-commerce platforms and retail brands.

Unlike generative AI, the engine produces exact, repeatable output in under two seconds without the GPU infrastructure generative approaches require. PointAI holds over 70 granted patents across the United States, South Korea and India, and serves clients across India, South Korea, Japan and the United States.

The company has received industry recognition for its virtual try-on technology and AI-led commerce innovations. Its simulation engine also extends into physical retail through an in-store virtual trial standee that renders a shopper’s complete look in under one second on the shop floor.

https://www.pointai.com/

Nitin Vats
PointAI Technologies
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